NDTV will launch city channels focused on Mumbai, Kolkata, Bangalore and Chennai, under the brand NDTV MetroNation, similar to the channel launched in New Delhi, Chief Executive K V L Narayan Rao said.
Chennai has just got its own news and entertainment channel, courtesy a 50:50 joint venture between NDTV Ltd and The Hindu.
Tamil Nadu cricket association conducted formal bid process to select 8 franchisee owners, raising Rs 33 cr.