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Hamara Bajaj Kindled Pride in Being Indian

In 1989 when Bajaj came out with their legendary and elegant Hamara Bajaj campaign, that looked more at apna India, rather than the scooter, and at all hues of scootered Indians, it drew millions......

When advertising created celebrities

Sasha Chhetri, the Airtel 4G girl, is a better known face across India than most Bollywood starlets, says ad guru Sandeep Goyal. IMAGE: Sasha Chhetri, the star of Airtel ads. Photograph: Kind......

Alyque, Advertising Man of the Century

'What fascinated me always was Alyque's ability to think in the vernacular despite his South Bombay and genteel upbringing,' notes Sandeep Goyal.'Lalitaji or Hamara Bajaj were obviously not birthed......

'A Colossus who changed Indian advertising forever'

'He was the first creative person to recognise and fully realise the power of film in an era when press ads were the only competence of Indian creatives.'Urvi Malvania remembers Alyque Padamsee.......

Ad guru and actor Alyque Padamsee passes away at 90

Padamsee will be best remembered for iconic campaigns such as 'Lalitaji' for Surf, 'Cherry Charlie' for Cherry Blossom Shoe Polish, MRF's 'Muscle Man', the Liril girl in the waterfall......

40 years have passed, the Nirma girl still endears

Image: The Nirma University. Photograph: Kind Courtesy, Wikimedia Commons The Nirma girl won’t be revived in its advertisements for emotional reasons, note Sohini Das and Sayantani Kar. A......

Do you know these HIDDEN MEANINGS in movies?

Looking back on my brief life as a film critic, I can see clearly the key role that subtexts and their uncovering had played in my getting started on this path. It was, over those many casual......

The lady behind Deepika's success

'Deepika always got all the jobs she auditioned for.''There was no stopping her.' Photograph: Kind courtesy Deepika Padukone/Instagram It was a week of celebrating Deepika Padukone's wedding with......

Deepika Padukone: 31 years in 31 pictures!

Happy birthday, Deepika! One of Bollywood's prettiest actresses Deepika Padukone celebrates her birthday on January 5. We've seen Dips in so many avatars, and they've all been so stunning. On her......

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Liril Girls

News for Liril Girls

Hamara Bajaj Kindled Pride in Being Indian

When advertising created celebrities

Alyque, Advertising Man of the Century

'A Colossus who changed Indian advertising forever'

Ad guru and actor Alyque Padamsee passes away at 90

40 years have passed, the Nirma girl still endears

Do you know these HIDDEN MEANINGS in movies?

The lady behind Deepika's success

Deepika Padukone: 31 years in 31 pictures!

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