Latika Khaneja

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Celebrity endorsement becomes a risky business

The call to make brand ambassadors accountable has rattled filmstars and sports stars. Image: The phenomenal rise in activism, especially on the social media, has made celebrity endorsement a......

Brand endorsements: Cricketers lose their edge

The heat from the cricket endorsement pitch is cooling, with rates falling between 25 and 50 per cent as advertisers shy away from new deals. Industry sources say the only major cricketer to have......

Abhinav Bindra becomes a golden biz opportunity

Ace shooter Abhinav Bindra created history on Monday morning when he hit the bull's eye more frequently than his Chinese and Finnish rivals and won India its first individual Olympic gold medal.......

Companies shun Brand Sachin

The list of companies which believe that Brand Tendulkar doesn't work for them anymore has grown further. After Fiat, TVS and Airtel, beverages and snack food maker PepsiCo has decided to end its......

Ishant opens a new innings in ad deals

Shah Rukh Khan's audacious Rs 3.8 crore (Rs 38 million) bid for Ishant Sharma for the Kolkata team in theIndian Premier League Twenty20 tournament has catapulted the shy and lanky pace bowler into......

Dhoni comes under attack for conflict of interest

India captain Mahendra Singh Dhoni has come under sharp attack from some former cricketers for his alleged conflict of interest for having stakes in the sports management company which handles him......

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Latika Khaneja

News for Latika Khaneja

Celebrity endorsement becomes a risky business

Brand endorsements: Cricketers lose their edge

Abhinav Bindra becomes a golden biz opportunity

Companies shun Brand Sachin

Ishant opens a new innings in ad deals

Dhoni comes under attack for conflict of interest

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