A study by Internet research firm JuxtConsult reveals that one out of every seven regular Internet users is from the rural belt.
Interestingly, majority of the 26 highly user-friendly websites come from the world of e-commerce.
Online air ticket bookings have overtaken online train ticket bookings as travel portals such as makemytrip.com dominate the top-of-mind category brand
Incidentally, the online buyers' base is growing at a much higher rate than that of internet users.
Sending emails is the most popular activity with a user base of close to 24 million, or 95 per cent of the total active Internet users.
The company runs 15 matrimonial websites under Bharat Matrimony and around 300 websites under Community Matrimony.