To involve local craftsmen in designing the outlets.
Starbucks, which runs the world's largest coffee shop chain and enjoys cult status among coffee lovers, has been trying to enter India for many years, but has been unsuccessful in its efforts so far.
The group would start its India journey with stores in Mumbai and New Delhi.
US-based coffee giant Starbucks on Thursday said it is moving forward with the memorandum of understanding (MoU) signed with Tata Coffee and hopes to make an announcement soon even as the government has notified 100 per cent FDI in single brand retail.
After five years and numerous attempts to launch outlets in India, coffee house giant Starbucks will finally roll out its cafes here, in partnership with Tata Global Beverages (TGB), by August-September. John Culver, president, of the chain's China and Asia Pacific region, tells what the joint venture (JV) means for it and the way ahead.
After five years and numerous attempts to launch outlets in India, coffee house giant Starbucks will finally roll out its cafes here, in partnership with Tata Global Beverages (TGB), by August-September. John Culver, president, of the chain's China and Asia Pacific region, tells what the joint venture (JV) means for it and the way ahead.
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