News for 'itc-foods-division'

Tendulkar promotes ITC energy food

Sachin Tendulkar on Friday embarked on a new partnership with ITC's food division to promote a new brand of health food in his name -- Sunfeast Sachin's Fit Kit.

ITC eyes 12% biscuits mart pie

Maggi crisis: No cheer for other noodles brands like Yippee!

ITC's noodle brand has been caught in the Maggi crossfire.

Battles over biscuits: The winners and losers

Top players, ITC, Britannia and Parle Products, are taking three different routes to compete at the premium end. But soon all three would get on the same path.