Used smartphones are gaining popularity in the hinterland, the main market for JioPhone. Share of JioPhone in the feature phone market had shrunk from 47% in Q2 of 2018 to 28% a year after.
Most see MS' purchase of rights to Asha as a reinforcement of its salience.
In the information economy, where attention is the currency, marketers can only win their share of attention if they prove to be trustworthy
Using apps allows AdNear to optimise the number of ad impressions but the push towards stricter privacy norms could pose a challenge.
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