Zee Network were the highest bidder but did not qualify since they did not have prior experience of broadcasting live matches.
Last month, Manu Sawhney took charge as executive vice president, programming and marketing, ESPN-Star Sports.
ESPN-Star Sports on Monday informed the BCCI that they are ready to produce the live telecast of the matches and share the feed with Doordarshan.
ESPN-Star Sports on Wednesday announced a rate of Rs 32 per month for its two sports channels for consumers under the conditional access system on an annual contract basis.
It said it will make a fresh bid for the BCCI's telecast rights only if Zee agrees to make one.
Managing Director Rik Dovey said ESPN-Star Sports were not give any opportunity for discussion, further clarification or to alter their bid.
The Pakistani bowler will sue the sports channel instead of accepting their apology for making derogatory remarks against him.
The International Cricket Council's (ICC) chief executive Manu Sawhney will step down with immediate effect, four months after he was sent on leave following an investigation into his style of working.
Sports broadcaster ESPN STAR Sports has bagged the telecast rights of the Vancouver 2010 and London 2012 Olympic Games for cable and satellite television, IPTV and Mobile TV platforms.
It said it will take legal action against the BCCI's decision to go in for a fresh tender for its telecast rights.
The International Cricket Council, on Tuesday, appointed media professional Manu Sawhney as its new chief executive officer, replacing incumbent David Richardson, who will step down after the World Cup.
Former India Test captain Anil Kumble will join his former teammate Sourav Ganguly behind the microphone as an expert analyst for ESPN Star Sports in the ICC World Twenty20 which begins in England on Friday.
Estimates and bid amounts available in the public domain show that ESPN Star Sports is now sitting on nearly 1,400 days of international cricket matches over the next ten years for which it has paid nearly Rs 9,380 crore. In other words, the broadcaster will offer viewers roughly 140 days of cricket every year. And it has acquired each match-day at an average cost of Rs 7 crore, which the industry says is cost-effective.
Sports broadcaster ESPN Star Sports and direct-to-home operator Tata Sky may soon get entangled in a legal battle as Tata Sky has dropped ESPN, Star Sports and Star Cricket from its basic package offerings. The move, according to ESPN's lawyers, may go against a recent Delhi high court order that restrains Tata Sky to do so, but the second largest DTH operator maintains that it is operating within the permissible rules.
Star Cricket will be the second 'only-cricket' channel after Neo Sports from Nimbus Communications, the company that has television rights for all the first-class cricket being played in the country.
The Asian Cricket Council awarded the rights to ESPN-Star after Nimbus bagged out of the deal citing the absence of big names in the tournament.
Irked by the Cabinet decision which asked television channels to share the cricket rights with Prasar Bharati, private sports broadcasting major ESPN Star Sports
An interview with ESPN Software (India) Pvt Ltd's Managing Ddirector R C Venkateish.
The ICC announced ESPN-Star Sports as its global media and production partner for its audio-visual rights for ICC events from late 2007 to 2015.
It could deprive viewers the action in the India-Bangladesh and Pakistan-Australia series.
The Bombay high court said the highest bidder would be granted the rights to broadcast national and international cricket matches played in India between October 2004 and September 2008.
Under the contract, the sports channel will telecast all international matches to be played in the country over the next three years.
The public broadcaster accused ESPN-Star Sports of misuse of cricket footage in the ongoing Indian-Pakistan series.
The Bombay high court said if the conditions of BCCI's tender are strictly adhered to then both are ineligible to bag the telecast rights.
The company will make public the outcome of its Board meeting on telecast rights only after it files an affidavit in court.
The Bombay high court on Thursday urged ESPN-Star Sports and Zee Television to submit fresh bids to the Registrar General of the high court
Further arguments in the BCCI telecast right case will take place on September 16.
We are left with no other option but to resort to the law ' Rik Dovey, Managing Director, ESPN STAR Sports, Asia, said.
ESPN-Star Sports is willing to match Zee Telelfilms' bid of $260 million for the rights to telecast cricket matches conducted by the Board of Control for Cricket in India in the country for the next four years.
ICC CEO Manu Sawhney was sent on 'leave' in March after his conduct came under the scanner during an internal investigation by by audit firm PricewaterhouseCoopers.
Ousted from the England squad, controversial batsman Kevin Pietersen will trade his willow for a microphone in the upcoming Twenty20 World Championships as he has been signed by the event's official broadcasters ESPN-STAR Sports for a "presentation and analysis" stint.
The Australian cricketer and his girlfriend Liz Hurley were invited to a private bash hosted by Shetty and her husband Raj Kundra.
Companies are rushing to sign up and run promotions for the 2012 London Olympics.