Apple's newest phone iPhone 14 will be made in India as the global tech titan bets big on the manufacturing prowess of the world's second-biggest smartphone market after China.
Apple unveiled its highly anticipated iPhone 14 during its 'Far Out' event on Wednesday along with the iPhone 14 Plus variant, the iPhone 14 Pro and Pro Max. This new lineup is inspired by the iPhone 13, with sharp metal edges, rounded corners, a glass back, the recognisable notch at the top of the handset, and a lightning port.
At a time when Apple delivered its flagship line of new products on schedule despite battling a year of supply-chain turmoil, India could account for at least 12 per cent of the free-on-board (FoB) value of Apple Inc's iPhones manufactured by its vendors globally by 2025-26 (FY26). The number represents a significant shift for the Cupertino-based company's over-dependence on China, where 95 per cent of its phones are still being made. India's growing importance can be seen from the fact that in 2021-22 (FY22) - the first year of the production-linked incentive (PLI) scheme (the scheme was extended by a year due to the pandemic) - the FoB value of iPhones made in the country was $1.75 billion, translating into less than 2 per cent of the global value.
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The new iPhones are "jam packed with new capabilities and an incredible new design", said Apple chief executive Tim Cook.
The new phones, launched at a virtual event broadcast from Apple's headquarters in Cupertino, include the iPhone 12, the iPhone 12 Pro, the iPhone 12 Pro Max and a new, smaller, iPhone 12 mini.
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Apple Inc is commencing assembly of its iPhone 12 model in the country, a move that is expected to help the US tech giant further consolidate its position in the burgeoning smartphone market in India. Apple has partnered with third-party manufacturers like Foxconn and Wistron to make some of its phones in India. These include iPhone SE, iPhone 10R and iPhone 11.
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Along with the Apple Watch SE, Apple also introduced its new Apple iPad Air and iPad 8th generation at an online event on September 15 at the Steve Jobs Theater at Apple Park.
According to research firm Counterpoint, Apple was one of the fastest-growing brands in India during the December quarter. This was driven by multiple price cuts on its XR device, thanks to local manufacturing in India, it had said. It added that the rollout of new iPhones (11 series), aggressive pricing and a good channel strategy was helping Apple gain market share in India.
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The wait for the new iPhone is over as the tech giant Apple officially launched its new iPhone 13 and iPhone 13 Pro on September 14.
Two of Apple Inc's global vendors -- Wistron and Foxconn (through Han Hoi), which already manufacture Apple phones in India -- and a third entity, Pegatron, which will be setting up a new plant, have applied to the government to be eligible under the PLI scheme for large-scale electronics manufacturers.
iPhone sales jumped from about 70,000-80,000 units a month to about 400,000 units after the schemes were rolled out.
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The Cupertino, California-based technology giant sent out invites on Wednesday to media outlets for a product announcement on September 12.
Tech giant Apple on Wednesday said it has slashed its App Store commission by half to 15 per cent for small businesses earning up to $1 million (about Rs 7.4 crore) per year on the platform. In the past, tech majors Apple and Google have been criticised for the high commissions charged from app developers. Apple, in a statement, said the new developer programme will accelerate innovation and help small businesses and independent developers propel their businesses forward with the next generation of groundbreaking apps on the App Store.
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The iPhone 4S is packed with a variety of new features, including Apple's dual-core A5 chip for fast performance and vivid graphics, an all-new camera with advanced optics, full 1080p HD resolution video recording and and Siri, an assistant that helps get things done just by asking.
The Cupertino-based Apple unveiled its latest version of iPad in the US earlier this month.
Till recently, iPhone production in India was limited to older models at a lower price tag. So far, Apple has localised production of five smartphone models - iPhone SE (1st Gen), 6S, 7, XR and 11.
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Technology giant Apple on said the sales of its new iPhones are on pace to beat last year's record of 10 million units during the first weekend.
The Cupertino, California-based company, according to Apple retail sources, said initially the 8 GB version of the much-hyped touchscreen device -- which combines Wi-Fi capabilities with a powerful email client, TV feeds, online music store and map-based location guide -- will be launched at a price ranging between Rs 27,200 and Rs 28,000.
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This time, Apple will be more aggressive in India and has already signed over 100 partners.
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