India contributes roughly 10 per cent of Samsung Electronics' global revenue and hosts over 10,000 engineers across its R&D centres.
What is driving the digital-first approach of traditional, legacy brands? Apart from the growing adoption of the internet in the country, brands are drawn to the agility of the medium.
Samsung eyes growth in consumer electronics business in 80 districts through its service vans, and adding over 250 service points and as many resident engineers.
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