News for 'cadbury-bournvita'

Keeping Cadbury relevant: 'Chocolate is not all about sugar'

Keeping Cadbury relevant: 'Chocolate is not all about sugar'

Rediff.com5 Sep 2017

The Mondelez portfolio in India also includes brands like Bournvita, 5-Star. Nikhat Hetavkar finds out how it stays relevant amid strong pushback from millennials over health effects of its products.

Star, Zee, Colors and Sony fight it out on weekends

Star, Zee, Colors and Sony fight it out on weekends

Rediff.com14 Jun 2013

The four major Hindi general entertainment channels -- STAR Plus, Sony, Colors and ZEE -- have all launched music and dance reality shows in the 9-pm slot on weekends.