Tagore, Hritihik, Kajol have 'benefited from consuming' Bournvita

The health drink brand from Mondelez walks the tight rope between tradition and trendy to stay relevant. Photograph: Courtesy @deep_anchor/Twitter. Bournvita is redrawing its lines of engagement......

Cadbury ropes in Ranbir Kapoor, Karthi as brand ambassadors for Oreo

Cadbury India, a part of Mondelez International, on Wednesday said it has roped in actors Ranbir Kapoor and Karthi as brand ambassadors for its biscuit brand 'Oreo' in the country. Commenting on......

Will Mondelez's Christmas cookie work?

Kindly note this image has been posted only for representational purposes. Photograph: Kind courtesy Jill Wellington/Pixabay Food major Mondelez is extending its Bournvita brand into the cookie......

Road to 70: Five brands that grew with India and on Indians

Pond's, Parle-G, Cadbury, Asian Paints and Amul have captured the changing face of India through the seven decades What happens when the scent of a biscuit becomes inextricably linked with the......