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Will Mondelez's Christmas cookie work?

Kindly note this image has been posted only for representational purposes. Photograph: Kind courtesy Jill Wellington/Pixabay Food major Mondelez is extending its Bournvita brand into the cookie......

Tagore, Hritihik, Kajol have 'benefited from consuming' Bournvita

The health drink brand from Mondelez walks the tight rope between tradition and trendy to stay relevant. Photograph: Courtesy @deep_anchor/Twitter. Bournvita is redrawing its lines of engagement......

Keeping Cadbury relevant: 'Chocolate is not all about sugar'

The Mondelez portfolio in India also includes brands like Bournvita, 5-Star. Nikhat Hetavkar finds out how it stays relevant amid strong pushback from millennials over health effects of its......

Road to 70: Five brands that grew with India and on Indians

Pond's, Parle-G, Cadbury, Asian Paints and Amul have captured the changing face of India through the seven decades What happens when the scent of a biscuit becomes inextricably linked with the......

Why Sri Sri is laughing all the way to the bank

Yoga, wellness, meditation, Ayurveda, software and toothpaste -- Sri Sri Ravi Shankar has successfully merged business with spirituality, reports Nikita Puri. IMAGE: Art of Living now offers......

Rediff News

Cadbury Bournvita

News for Cadbury Bournvita

Will Mondelez's Christmas cookie work?

Tagore, Hritihik, Kajol have 'benefited from consuming' Bournvita

Keeping Cadbury relevant: 'Chocolate is not all about sugar'

Road to 70: Five brands that grew with India and on Indians

Why Sri Sri is laughing all the way to the bank

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