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Tagore, Hritihik, Kajol have 'benefited from consuming' Bournvita
The health drink brand from Mondelez walks the tight rope between tradition and trendy to stay relevant. Photograph: Courtesy @deep_anchor/Twitter. Bournvita is redrawing its lines of engagement......
Keeping Cadbury relevant: 'Chocolate is not all about sugar'
The Mondelez portfolio in India also includes brands like Bournvita, 5-Star. Nikhat Hetavkar finds out how it stays relevant amid strong pushback from millennials over health effects of its......
Road to 70: Five brands that grew with India and on Indians
Pond's, Parle-G, Cadbury, Asian Paints and Amul have captured the changing face of India through the seven decades What happens when the scent of a biscuit becomes inextricably linked with the......
Why Sri Sri is laughing all the way to the bank
Yoga, wellness, meditation, Ayurveda, software and toothpaste -- Sri Sri Ravi Shankar has successfully merged business with spirituality, reports Nikita Puri. IMAGE: Art of Living now offers......
40 years....and now: How Horlicks grew up with the times
Horlicks has had its most eventful run in the last 40 years, changing its positioning with changing times. Photograph: Courtesy, GlaxoSmithKline Before the advent of plastic......
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