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Keeping Cadbury relevant: 'Chocolate is not all about sugar'
The Mondelez portfolio in India also includes brands like Bournvita, 5-Star. Nikhat Hetavkar finds out how it stays relevant amid strong pushback from millennials over health effects of its......
Tagore, Hritihik, Kajol have 'benefited from consuming' Bournvita
The health drink brand from Mondelez walks the tight rope between tradition and trendy to stay relevant. Photograph: Courtesy @deep_anchor/Twitter. Bournvita is redrawing its lines of engagement......
40 years....and now: How Horlicks grew up with the times
Horlicks has had its most eventful run in the last 40 years, changing its positioning with changing times. Photograph: Courtesy, GlaxoSmithKline Before the advent of plastic......
Cadbury to start producing Tang in India
Cadbury India on Thursday, November 18, said it will start local manufacturing of parent Kraft Foods' orange drink Tang, while it will also embark on a capacity expansion for its confectionery......
Sponsors line up for mega TV shows, IPL
With less than a month to go for the two mega television shows - Kya Aap Paanchvi Pass Se Tez Hai of Star Plus and the BCCI-promoted Indian Premier League on Sony - companies have lined up in right......
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