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Why Brands Are Slurping Over Ro-Ko

'Their chemistry is organic and authentic, making them an appealing choice for collaborative endorsements.' IMAGE: Rohit Sharma and Virat Kohli celebrate after Team India wins the ICC Men's T20......

Virat Kohli tops celebrity rankings with a brand value of $227.9 million

Cricketer Virat Kohli has reclaimed the top position in brand value, now reaching $227.9 million, surpassing Bollywood star Ranveer Singh, who holds the second spot with $203.1 million, according......

IPL Final Mints Money For Pubs, Restaurants

The cricketing extravaganza became a business opportunity for everyone, from five-star hotels to cafes to street vendors across the country on Sunday. IMAGE: Sunrisers Hyderabad Captain Pat......

India's fuel pricing mechanism is opaque and removed from reality

The Modi government should find a way out of this conundrum before it loses itself in the maze. S Dinakar reports. Illustration: Uttam Ghosh/Rediff.com What could be more uncertain than Virat......

Virat Kohli tops celebrity brand rankings for 5th straight year

Cricketer retains top spot in Duff & Phelps 2021 report, Alia Bhatt youngest among the top 10. Illustration: Dominic Xavier/Rediff.com Virat Kohli has emerged as the most valued celebrity in India......

Shah Rukh Khan Is A Lifelong Learner

From the pinnacle of Veer Zara's teary romance, the transition to Pathaan and Jawan must have entailed a lot of resetting, rewiring, and recalibration in the mind.But SRK has done it. And done it......

'You can't cross the laxman rekha of decency'

'Whenever I prepare a joke for my performances I always have the family in mind: Would any member of the family feel offended by my joke?''If the answer is yes, I immediately drop it.' Photograph:......

Pushpa Effect Makes Allu Arjun Brand Star

A little bird in the know of things tells me that Allu Arjun will most likely become the face of a global cola brand very soon.And he has jacked his brand endorsement price to an unheard of Rs 7.5......

Good byes from Rohit, Virat expected post T20 WC

Rohit and Kohli have seen the crests and troughs of Indian cricket together for more than a decade and with nothing left to prove, an ICC Trophy will be perfect end to their glorious careers.......

'He's probably saving the big score for the final'

'And for some reason, I don't want to jinx it, but I think there's a big one coming up.' IMAGE: Out of form Virat Kohli gets backing from Head Coach Rahul Dravid and captain Rohit Sharma.......

Afridi likens India-Pak tie to 'Superbowl'

IMAGE: Shahid Afridi has been appointed as the Brand Ambassador for the ICC T20 World Cup '24. Photograph: Shahid Afridi/X Cricket's biggest rivalry is heading to American soil for the first time......

T20 WC: Festival of cricket kicks off in the Americas

Big test for India, Eng; minnows likely to shake applecart IMAGE: Captain Rovman Powell will lead West Indies' charge to a 3rd T20 World Cup title. Photograph: ICC/X There will be the usual......

Should IPL Get Rid of Impact Player Rule?

Batters are mauling bowlers this IPL like never before, as the impact player rule effectively gives every team 12 players.Where is it taking the game? IMAGE: Jos Buttler, who came in as an Impact......

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