News for 'brand-rajini'

The Cult of Brand Rajinikanth

The Cult of Brand Rajinikanth

Rediff.com12 Dec 2012

Here's how Rajinikanth, who turns 62 today, and his film Sivaji caused mass frenzy overseas!

'From age 7-70, everyone loves Brand Rajinikanth'

'From age 7-70, everyone loves Brand Rajinikanth'

Rediff.com12 Dec 2012

On the Superstar's birthday, authors P C Balasubramaniam and Ram N Ramakrishnan explain why they chose to write a book on Rajinikanth.

The Women in Rajinikanth's Life

The Women in Rajinikanth's Life

Rediff.com7 Jun 2018

A peek into the superstar's life.

What makes Rajinikanth the most valued brand of his time

What makes Rajinikanth the most valued brand of his time

Rediff.com27 Jul 2016

The superstar refuses to endorse any label except for one regional cola brand at the start of his career almost four decades ago.