LA Galaxy boss Alexi Lalas said the England midfielder would command a bigger appeal in the US than ace golfer Tiger Woods or basketball legend Michael Jordan.
The former captain marked his England return with a stylish performance in a 1-1 friendly draw with Brazil.
LA Galaxy lost 4-5 to New York Red Bulls in the MLS league game.
Real Madrid president Ramon Calderon remains confident that David Beckham will sign a contract renewal with the club despite reports the former England captain may leave the Primera Liga side.
England's football star David Beckham and his family stepped out in full force to cheer his son Romeo, who took part in the London Marathon.
David Beckham has no plans to retire from the game in two years' time, his spokesman said.
Swedish football manager Sven-Gran Eriksson has criticised England manager Fabio Capello's indirect sack of star footballer David Beckham, by saying he is "too old" at 35 to play for the country again.
Former England soccer captain David Beckham will release his latest autobiography in October in a deal with a UK publishing unit of French media company Lagardere.
Chelsea fans may have Ronaldinho and David Beckham to thank as they celebrate midfielder Willian slotting home free-kicks.
The Daily Express said the 31-year-old former England captain had signed "the most mind-boggling contract in global sport".
David Beckham set up two goals to steer England to a 3-0 win over Estonia to put their Euro 2008 qualifying campaign firmly back on track.
Real Madrid have offered a two-year contract extension to David Beckham and will hold talks with the former England captain's representatives during the next two weeks.
David Beckham will end his Major League Soccer playing career on Saturday but has urged LA Galaxy team mate Landon Donovan not to do the same.
Tottenham Hotspur manager Harry Redknapp has said he is "definitely interested" in bringing LA Galaxy's former England captain David Beckham to the Premier League club on loan this month.
West Ham United striker Dean Ashton was selected for the first time, while there were recalls for strikers Jermain Defoe and Marcus Bent.
Former England captain David Beckham, hailed as a success for soccer in the United States, will say his farewell to LA Galaxy in next month's MLS Cup final with one more mission yet to accomplish.
David Beckham's business group say his plan to bring a Major League Soccer team to Miami will happen and that they hope to have "positive and exciting news" soon.
England midfielder David Beckham has said that visiting British troops fighting in Afghanistan was 'one of the best things' he has done in his career.
Football icon David Beckham has lined up big money transfer offers from Chinese clubs as the former Manchester United star ponders over a future move after leaving American football team LA Galaxy.
I've got the experience and passion to still play for my country, the former English skipper said in Sydney.
The 32-year-old has been training with Arsenal and believes he is ready if selected for England.
It remains to be seen whether the MLS Cup victory over the Houston Dynamo was Beckham's American swansong or if a return to Europe, or even retirement, are his next steps.
Leaving the field draped in the Union flag and the Stars and Stripes, David Beckham bowed out of Major League Soccer on a winning note on Saturday as L.A. Galaxy retained their title with a 3-1 victory over Houston Dynamo in the MLS Cup final. An entertaining game in front of a lively, capacity 30,510 crowd, was a fitting way for Beckham to end his six seasons in MLS as he added another title to his collection.
David Beckham obliged Wayne Rooney and Real Madrid teammate Roberto Carlos by scoring off a free kick
David Beckham says England will have the belief they were missing in 2002 when they go to Germany
Get to know the hottest sports merchandise available in the Indian market.
While there are times Mira borrows outfits from friends or hubby dearest, she never forgets to add on her personal swag and confidence.
Three different invitations were sent out for the wedding and the receptions with top-run guests being sent a large red box that contained an intricate chest incorporating a mini silver temple featuring gold idols of various Hindu deities, including Lord Ganesh, Radha-Krishna, and Goddess Durga.
Footballer David Beckham has added another tattoo, a black and white image of Jesus Christ, to his huge collection of body art. Beckham, 34, already has 17 tattoos on his body but decided to get the latest one to pay a tribute to his grandfather Joe West, who died recently. The footballer was very close to him.
Eriksson said he had no problems with Beckham continuing as England captain.
When David Beckham missed his first England penalty he could not have known it was because of Fenerbahçe's ground.
While we are sure Dips will make a style statement at the red carpet, Namrata Thakker presents some looks we think she should definitely consider for the starry event.
The England captain will not face disciplinary action after telling a newspaper he deliberately got himself booked in a World Cup qualifier against Wales.
England's captain incurred a suspension for picking up a booking in Real Madrid's 0-0 home draw with Atletico Madrid.
The England captain apologised to the FA, his team mates and supporters after deliberately getting booked against Wales.
AC Milan want loan signing David Beckham back next year, chief executive Adriano Galliani said on Wednesday amid speculation that Tottenham Hotspur want to buy the England midfielder from Los Angeles Galaxy.
The Writers Guild of America nominated Gurinder Chadha, her husband Paul Mayeda Berges and Guljit Bindra's screenplay for Bend It Like Beckham in the original screenplay category.
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