World's largest ice cream chain Baskin Robbins is planning to enter tier II and tier III cities as part of its expansion.
With a gradual rise in temperature and the start of heatwave, FMCG and dairy firms selling cola-based fizz drinks, juices, mineral water, ice creams and milk-based beverages expect a spike in sales and have ramped up their production and stocks to meet the anticipated consumer demand. The makers are launching new products keeping in mind the evolving consumer preferences and also investing substantially on promotions and expansion of the channels this season, company executives of beverage and ice cream makers said. Beverages major PepsiCo said summer months are naturally the most favourable season for its category and it is "optimistic" that its portfolio of brands will continue to delight consumers during the period.
When its founder, Raghunandan Kamath, took a calculated risk, his Bollywood customers backed him all the way, say Rohith Potti and Pooja Bhula.
'Nobody really talks about the middle of relationships or the mundane parts... (When the end comes) we think, "Wow, this is the worst time of my life. This is horrible. It's never been worse". But actually, I feel the endings are what makes us who we are.'
Known for her pretty face and poise on the ramp, Pia Trivedi hasn't restricted herself to any one aspect of modelling.
Digitally driven businesses have cut short the time to market significantly.
'After King Uncle and DDLJ, I had a dedicated mailbox at the post office, and would get so many fan mails from all over the world!' Pooja Ruparel, better remembered as Chutki, goes back in time.
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