Aviva India is reviewing its India plans and proposes to enter the asset management and general insurance sectors.
Through the new campaign -- 'Padding up with Sachin' and 'Sachin Off Guard', launched on Tuesday, Aviva aims to strengthen its association with fatherhood and protection.
Aviva tries a new tool with Sachin Tendulkar to grab a bigger share of the life insurance market.
Aviva Life Insurance, a joint venture between UK's biggest insurer Aviva and Dabur, has roped in master blaster Sachin Tendulkar as brand ambassador and named its new child insurance policy after the cricketer's title - Little Master.
Unit-linked plans or Ulips continue to be expensive compared to other instruments, say certified financial planners.
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