The current focus on data to measure marketing success could herald the end of an era -- or the beginning of a hype cycle, says Ajit Balakrishnan.... ...http://www.rediff.com/money/column/au-revoir-brands/20190801.htm
And if you have started wondering why such innovations come only from American companies, Ajit Balakrishnan offers the answer. Illustration:... ...http://www.rediff.com/money/column/talk-to-me-paradigm-shift-how-we-consume-information/20190715.htm
Ajit Balakrishnan decodes the angst-ridden discourse of the day.Illustration: Dominic Xavier/Rediff.com Not a day passes without encountering some... ...http://www.rediff.com/news/column/elitism-populism-meritocracy/20190705.htm
It is 1999; the dot com frenzy is in...
This is the official page of Ajit...