Companies have the power to exercise the pricing options but companies are not exercising pricing options and, therefore, the power is being lost by non-utilisation.\n\n
With Tetley, Essilor and other brands seeking him out, Ganguly is the highest paid endorser among retired cricketers.
Experts say Dhoni will continue to be relevant.
Suresh Raina currently endorses Ceat Tyres, Pureplay (apparel brand) and is expected to sign on Intex, a petroleum brand (he launched Repsol by Gulf Oil last year), and a health care brand.
In the 1970s, when the detergent world stood on the cusp of a change, Indian consumers first learnt the difference between Sasti cheez aur acchi cheez (a cheap product and a good product) from the sparkling white saree-clad, Lalita ji.
The question that is being asked is: Does the GST campaign gain from his all-too-familiar face taking forward its message or will brand fatigue flatten the impact?
Many believe that marketing budgets could be a hurdle.
Nifty has a virtual monopoly in the index derivatives segment.
