The reason is because there aren't any screens for a large mass of Indians.
More screens, more films, and longer windows will convert to more people watching, assuming they know a film is releasing, points out Vanita Kohli-Khandekar.
The buzz is back at studio floors after two days as directors, actors and technicians turned up for shoots.
'Holding on to superstardom is far more difficult than the struggle to get there.'
'There have been and will continue to be, so many captivating stories in colonial India.' 'Obviously, most of the white people were British, so if I am going to take on a role in a film set in one of the most turbulent periods of Indian history, then it only stands to reason that my character would be of British descent.' 'But that doesn't mean all my roles are negative.'
The argument that the pandemic has given a boost to streaming video is fallacious. Only three OTTs saw a rise in viewership; the others fell.
From Rs 191 billion in 2019, the world's largest film producing industry now stands at Rs 72 billion thanks to the pandemic.
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