According to Paris-based RECMA, GroupM controls over 40 per cent of the Rs 30,000 crore (Rs 300 billion) that marketers spent on print, TV, and other mass media and below-the-line activities, in India.
In India to take part in a board meeting, Martin Sorrell, chief executive officer of WPP, spoke to Alokananda Chakraborty on a wide range of subjects.
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