In one of the biggest deals in the media and advertising space, French advertising agency Publicis Groupe will acquire US digital marketing firm Sapient in an all-cash deal worth $3.7 billion.
Few people have left the kind of imprint on India's advertising canvas as Piyush Pandey. An observer who seemed to know what made the country tick, a man who could find humour in life's everyday struggles and spin magic from it, one who understood that to reach the masses you needed to communicate with them in their language and context -- he was all of this and more.
'Devika is a people's person, who simply loves what she does. This reflects in her work; the insights she brings to the table and the way she interacts with people and clients. She has the demeanour of a good captain. Her success is well-deserved.'
This is an effect of general slackening in economic growth; however, this is not true of digital media, where business is booming.
The Prime Minister and and President gracing ads for Reliance Jio and Bandhan Bank have put the spotlight on this trend.
Defender Ehsan Hajsafi became on Sunday the first member of Iran's national team to speak out from the World Cup in Doha in apparent support of anti-government protests at home, saying players should be the voice of those suffering.
A long and bitter funding winter in the start-up world is beginning to take its toll on start-up advertising across properties. Earlier this week, Mastercard replaced Paytm as the title sponsor for all international and domestic cricket matches organised by the Board of Control for Cricket in India (BCCI). But this is just one part of the story. The other side is that organisers of high-impact shows and events on Hindi general entertainment channels, too, are feeling the winter chill.
Spends by e-commerce players have now touched Rs 1,000 crore.
Gimmicks such as appointing high-profile brand ambassadors like Sachin Tendulkar will not work.
The agency proposes to improve revenues from non-advertising segments, integrate non-traditional disciplines and strengthen sister agencies Orchard and Black Pencil.
Ban on high-value currency sends advertising industry into a tailspin.
'Maggi noodles belong to the consumers.'
Google Inc is expected to command more than a third of the world's $140 billion digital advertising spending this year
It is imperative to invest in real time marketing, even at double speed.
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