Software giant Microsoft will sell its digital marketing agency, Razorfish, to French advertising major Publicis Groupe SA for an estimated $530 million.
In one of the biggest deals in the media and advertising space, French advertising agency Publicis Groupe will acquire US digital marketing firm Sapient in an all-cash deal worth $3.7 billion.
Few people have left the kind of imprint on India's advertising canvas as Piyush Pandey. An observer who seemed to know what made the country tick, a man who could find humour in life's everyday struggles and spin magic from it, one who understood that to reach the masses you needed to communicate with them in their language and context -- he was all of this and more.
International digital marketing company Digitas has partnered with Solutions to enter the digital marketing sector in India. Digitas is owned by global advertising major Publicis Groupe. The new entity will be called Solutions Digitas. Digital marketing was not just online marketing and India is an upcoming market for digital marketing. Digitas will also introduce Prodigious digital production that manages the technology end of digital marketing for clients such as GM & P&G.
With the Publicis-Omnicom merger creating a gian of an ad agency, let's have a look at the 10 biggest advertising agencies in the world.
'Devika is a people's person, who simply loves what she does. This reflects in her work; the insights she brings to the table and the way she interacts with people and clients. She has the demeanour of a good captain. Her success is well-deserved.'
His interests will now be managed by ICONIX, a new company formed by Publicis Groupe through another group company, Saatchi & Saatchi . ICONIX will be an independent company with its own board and launches its operations with this mega contract.
The Indian advertising industry is a large space where everyone can survive
This is what makes the World Economic Forum's annual summit special.
This is an effect of general slackening in economic growth; however, this is not true of digital media, where business is booming.
The Prime Minister and and President gracing ads for Reliance Jio and Bandhan Bank have put the spotlight on this trend.
Defender Ehsan Hajsafi became on Sunday the first member of Iran's national team to speak out from the World Cup in Doha in apparent support of anti-government protests at home, saying players should be the voice of those suffering.
A long and bitter funding winter in the start-up world is beginning to take its toll on start-up advertising across properties. Earlier this week, Mastercard replaced Paytm as the title sponsor for all international and domestic cricket matches organised by the Board of Control for Cricket in India (BCCI). But this is just one part of the story. The other side is that organisers of high-impact shows and events on Hindi general entertainment channels, too, are feeling the winter chill.
Pankaj Vasani tells us how he moved from an unhealthy life to walking and running 20 kilometres a day.
Toyota Motor Corp regained the crown as the world's top selling automaker in 2012, posting record-high sales and beating rivals General Motors and Volkswagen.
Spends by e-commerce players have now touched Rs 1,000 crore.
Gimmicks such as appointing high-profile brand ambassadors like Sachin Tendulkar will not work.
The agency proposes to improve revenues from non-advertising segments, integrate non-traditional disciplines and strengthen sister agencies Orchard and Black Pencil.
Ban on high-value currency sends advertising industry into a tailspin.
'Maggi noodles belong to the consumers.'
Google Inc is expected to command more than a third of the world's $140 billion digital advertising spending this year
The government must engage with the advertising fraternity, clients and subject experts to formulate a set of guidelines for celebrities to follow, says Hemant Misra.
It is imperative to invest in real time marketing, even at double speed.
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