Everest Integrated Communications Ltd, a subsidiary of Rediffusion DY&R Pvt Ltd, on Wednesday appointed Mahesh Chauhan as president of the agency.
Under political fire and ecologists' ire, the group hires Suhel Seth, who will work closely with the promoters and the social media, corporate communications and external public relations team.
Online bullies, haters, trolls - call them what you will - are the blight of social media, for not just individual users but also brands and companies.
Nirma has jumped into the ongoing cricket spectacle - IPL - as the principal sponsor for the Virat Kohli-led Royal Challengers Bangalore to raise awareness and recognition for the cement brands it acquired after its purchase of the erstwhile Lafarge India's assets in 2016
The two battle it out in the controversial but lucrative fairness cream market, spark a fresh bout of aggression in the war between the brands
Actors and sportspersons are increasingly blacklisting products like colas and fairness creams. Urvi Malvania explores what lies behind the concern among endorsers over brands they promote and how will it impact both.
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