A break-up of business shows that 75% of a firm's turnover is led by volume growth, while 25% is price-led. Companies such as Britannia, Nestl, Dabur, Marico, Kellogg, Parle Products, and Hindustan Unilever have increasingly focused on smaller packs of their key products, aimed at improving sales.
Sunil Narine has been cleared to play for defending champions Kolkata Knight Riders in the upcoming Indian Premier League after the BCCI's review committee dealing with suspect action gave the West Indian clean chit.
Readers describe their encounters with Shah Rukh Khan.
India's star cricketer Virat Kohli turns 26 today.
Pepsi, who was all set to become the official sponsor of the upcoming India-New Zealand series may now lose the opportunity.
A consumer study has ranked Nokia as the most preferred brand in mobile phones followed by Samsung and Reliance.
The British pop singer dies at age 53.
The JPC on soft drinks has upheld findings of CSE that 12 branded products of Pepsi and Coca-Cola it examined did contain pesticide residues and asked the government to formulate stringent quality norms for carbonated drinks.
Barcelona and Argentina forward Lionel Messi had nothing to do with his own tax affairs and should not be included in an investigation into an alleged fraud, his father Jorge has insisted.
The kind of jobs that will last in future are creative, people-led and social. These are the jobs that automation can't take away.
US-based global technology giant IBM expressed keen interest in participating in India's newly-launched initiatives like Smart Cities and Digital India.
A large team led by Kumar Mangalam Birla has taken charge of the integration process.
The government is considering an independent evaluation of plants of cola majors - Coke and Pepsi - in the vicinity of the Yamuna river to check whether there is any adverse environmental impact due to the functioning of these units.
20 years ago this week, India and Australia played one of the greatest Test matches in cricket history. Sreehari Nair relives the sound and the fury of that unforgettable game at the Eden Gardens.
HUL is keen to redefine the way in which brands tell their stories to consumers.
Leader of opposition Sonia Gandhi, deputy leader of the Congress in Lok Sabha, Shivraj Patil, and Bharatiya Janata Party leaders Vijay Kumar Malhotra and former minister Shanta Kumar may also be part of the committee.
Advertising honcho Prahlad Kakkar on Aamir Khan.
With Maaza, which already has the biggest share in mango beverages in the Indian market, Coke is betting on a winning horse, say experts.
Take the Rediff Biz Quiz and find out how much you know about India and its cola companies.
Are the new changes helpful to test takers? Find out!
Apply the 'insurgent' tests on what Ambani, Ramdev and Agarwal have done of late, and you will start seeing the similarities rather than obvious differences of industry, upbringing or social station, says Shailesh Dobhal.
© 2026 Rediff.com - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances