Nike India on Wednesday announced a three-year partnership with the Mumbai School Sports Association, the only all encompassing school sports association of its kind in the country.
India's cricket legend Sachin Tendulkar's idea of 14-a-side teams at the school level has got the green signal from the sport's governing body in Mumbai.
A generation of youngsters are waiting in the wings, ready for their shot at being the Next Big Bollywood Star.
