The growing importance of all things culinary and the hunt for credible faces as brand ambassadors are adding more power to the chefs' elbow.
Saina Nehwal's wish to be in her home team came true as Hyderabad Hotshots bought the Indian star for USD 120,000 but world number one Lee Chong Wei proved to be the costliest, going to Mumbai Masters for USD 135,000 in the inaugural Indian Badminton League's players auction on Monday.
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