With a new campaign for Gatorade and renewed thrust on sports drinks, PepsiCo looks to make the most of the growing passion for fitness in the country.
Two giant brands get into a slugfest over the goodness of ice creams and frozen desserts, reports Sohini Das.
Amul has cashed in on an incident from the protagonist's life for promotions.
The traditional Indian desserts market is around Rs 40,000-45,000 crore (Rs 400-450 billion).
Parag Milk Foods, Prabhat Dairy, Hatsun Agro are sharpening their gaze on the retail space and buttering up their customers.
© 2026 Rediff.com - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances