To expand its services in the five-player private direct-to-home market, Reliance Big TV Ltd, the promoter of Big TV DTH services of the Reliance ADA Group, plans to sell up to 49 per cent to foreign private equity companies and global DTH players.
Anil Ambani Group's DTH arm Reliance BIG TV is believed to be in discussion with content providers like Max Broadcasting, Warner Home Entertainment Group and CNN to acquire non-film content for its pay per view platform.
Reliance BIG TV, the DTH arm of Reliance Communications, is planning to introduce 60 more channels including its own entertainment channels in the next three months, a top company official said.
Cable and DTH companies cannot hold more than 20 per cent stake in each other.
Airtel Digital TV, the DTH arm of Bharti Airtel, is launching its High Definition service, with set top boxes (STBs) priced at Rs 2,840, further fuelling the price war in the sector.
© 2026 Rediff.com - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances