The first quarter of the financial year 2009-10 was exceptional for Wipro's consumer care business. Santoor, its flagship soap brand, which contributed close to Rs 850 crore in 2008-09 to the company's coffers, became the number one brand in South India in its category.
WCCGL, a division of software giant Wipro, which has been selling its Santoor brand of soaps at the Rs 5 and Rs 10 price points in Maharashtra, Karnataka and Andhra Pradesh, now plans to introduce it in five more states.
The new unlisted firm will include Wipro Consumer Care & Lighting (including furniture business), Wipro Infrastructure Engineering (hydraulics and water businesses) and Medical Diagnostic Product & Services business, Wipro said in a filing to the Bombay Stock Exchange.
The move comes at a time when the company is looking to strengthen its position in soaps.
Targeted at the north and east of India apart from the big metros, WCCL aims to position the brand in the premium segment, but at a discounted price than the existing players. The company also expects to corner a 10 per cent market share in the glycerin soap market in the first year.
Brands are turning up the pitch on voter participation, targeting millennial consumers.
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