OTT users have crossed the 600 million mark which is around 41 per cent of India's population.
At 250 million unique visitors a month, MX Player has for long been in the same bracket as YouTube (454 million) and Meta (324 million) in reach.
'India has the largest slate of local original content outside the US.'
Bengaluru, Delhi, Mumbai, and Hyderabad account for 33% of the total active paid subscriptions.
Mobile internet penetration has grown thanks to affordable data costs, investments in content and evolution of monetisation avenues
© 2026 Rediff.com - Investor Information - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances