News for '-wo-bikta-hai'

How To Shop Smartly

How To Shop Smartly

Rediff.com27 Jan 2023

During a sale, many store windows invite the shopper with impossible-to-miss visuals announcing '50% Discount'. Only upon entering does the shopper realises that the one rack which fulfils this promise sells items she'd never purchase.

Brand Dhoni in 2025: Boom or bust?

Brand Dhoni in 2025: Boom or bust?

Rediff.com1 Sep 2020

Will retirement bedim the sparkle of Captain Cool, asks ad guru Sandeep Goyal?