There is a dramatic shift in which even the smallest denominator in tier-2 cities are using adobe products and since there is such a low penetration across the country's small cities, the opportunity is only going to rise.
Companies such as Facebook, WhatsApp and Twitter are finding it extremely difficult to rope in new India heads.
Mohan will be responsible for aligning of teams, overall strategy in this country and driving Facebook's investments in India
Globally, the SME business is among the fifth and sixth positions for Adobe.
Manu Kumar Jain, India head, Xiaomi, tells Sangeeta Tanwar how the Chinese smartphone maker won over the Indian market.