Be it the name, the design and communication campaign and the engagement processes being imagined between the brand and its buyers, the company is casting its cars in a new mould, reports T E Narasimhan.
Is the XUV700 just a facelifted XUV500 or is it a completely new breed in the vast range of SUVs available today? Rajesh Karkera takes the latest offering from the Mahindra stable for a spin to find out.
From Audi A8 to Honda Civic, here's what the auto industry has lined up in 2019.
It was only an exterior launch, not the actual car, but what he saw left Rediff.com's Rajesh Karkera hugely impressed.
Big, Bold and Smart. That's what the MG Hector radiates when you first see it.
'The August phenomenon of decline in sales occurs every year.' 'What they have done cleverly is, using the economic slowdown as an excuse, they want a package from the government to compensate the expenditure they will incur while converting BS4 to BS6.' 'That's why they are making a hue and cry.'
Rajesh Karkera/Rediff.com got the chance to get behind the wheel of the KIA Seltos in rain-splattered Goa, and can't get over the experience.
'When I met him, I was a behaving like a 16 year old!' 'He is incredible, very casual and chilled out.' 'He told me he would watch Gully Boy and then he said a dialogue from Gully Boy, 'Bahut hard!'.'
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