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Scotch Whiskey Association

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Do you know these 10 famous Scots?

Scotland will vote on whether it will be an independent country or will remain a part of the United Kingdom on September 18. Independence will end a 305-year-old union with England and break up......

An independent Scotland might lower the spirit of Scotch whisky lovers

The museum room is seen at the Diageo Cardhu distillery in Scotland. Photograph: Russell Cheyne/Reuters Scotch lovers have a reason to worry. There are fears that the pricing and availability of......

Diageo to hardsell core brands in India

Targets women with new offerings such as Baileys cream liqueur and Nilaya. Liquor maker Diageo India is planning a big marketing push for its core brands such as Johnnie Walker, Smirnoff and newer......

Black Dog does a good turn to USL

UB Group flagship United Spiritshas captured 10 per cent market share in the mid-priced scotch whiskey segment since the launch of Black Dog 8-year-old in 2006.Encouraged by the buzz created among......

British ales to slick Indian throats soon

What the premium scotch is for whiskey drinkers, ale is for those who love beer. And British brewers are all set to pour ale into India's top hotels and bars, targeting the higher end of the social......

UB eyes Rs 4,000 cr Scotch co

United Breweries Group Chairman Vijay Mallyasaid on Friday his group was eyeing acquisition of a large Scottish whiskey company, with an enterprise value of about Rs 4,000 crore (Rs 40 billion). "I......

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