'Despite being limited to my house, I was able to interact with a diverse set of people, to try and understand consumer behaviour.'
The company announced the launch of eight top loading washing machine models in the capacity range between 6 kg to 9 kg, priced between Rs 12,990 to Rs 25,990.
Samsung India Electronics Ltd, one of the leading companies in the field of digital technology, has brought the year's eagerly awaited cyber olympics called the World Cyber Games to Mumbai.\n
Samsung India Electronics said on Wednesday that it would launch 11 new high-end mobile handsets in the next five months.
Describing Supreme Court's direction asking Samsung Electronics Chairman Lee Kun-hee to appear before a Ghaziabad court in a cheating case an "extreme step", Commerce and Industry Minister Anand Sharma on Friday said it would adversely impact investment and business climate.
Samsung India was targeting a turnover growth of about 80 per cent to cross Rs 5,000 crore (Rs 50 billion) during 2003, while aiming to consolidate its position in the consumer electronics market through new product launches.
The usually busy Greater Noida expressway is empty except small groups of commuters that gather at its sidelines, seeking lift from every passing vehicle.
Samsung India Electronics Limited on Tuesday said it expects the contribution of Flat TVs in total television sales to grow to 50 per cent by the end of this year.
Korean multinational, Samsung said it has decided to focus on tier II and tier III markets in India by introducing customisation in products for the Indian market with an aim of driving 26 per cent of its revenues this year to come from these markets.
The government gave clearance to five global and five Indian players that have made a commitment to a production value of 12.5-trillion phones in five years under the Production Linked Incentive scheme.
The company will meet DGCA next week and is putting in place a strategy to contain the damage
While the outbreak has forced most leading brands like Apple, Xiaomi, Oppo, Vivo, and Realme to rework their launch dates and pricing strategies, Samsung, which struggled to maintain its hold over the market last year, has taken the lead.
The Galaxy S3 handset will cost Rs 43,180. Apple's iPhone 4 (16 GB) is priced at Rs 44,500.
Across the world, there are around 150 trials on 5G currently going on and India has lagged behind. The government has now formed a committee which will look exclusively at developing a model for conducting 5G field trials, reports Kiran Rathee.
Samsung is counting on snazzy new products, innovative marketing and vaulting ambition to close the gap on rival Nokia in this lucrative segment.
After the government backtracked on its plan to impose Customs duty on pricier components, Samsung has decided to begin production of key mobile parts in Noida from April.
This festive season is expected to be a happy one for consumer durables companies, with most expecting to clock a sales growth of 40 per cent - double the amount achieved last year.
Electronic goods manufacturer Samsung Electronics expects to double its revenue from Indian market to Rs 200 crore (Rs 2 billion) in the digital imaging portfolio segment in the current year.
What is driving the digital-first approach of traditional, legacy brands? Apart from the growing adoption of the internet in the country, brands are drawn to the agility of the medium.
Samsung Electronics on Tuesday launched the Galaxy Note 4 phablet and the Gear S smartwatch in New Delhi for Rs 58,300 and 28,900, respectively.
It has 18.9 per cent share of the market, down from 22.6 per cent for the third quarter of 2018 while Xiaomi has 27.1 per cent share.
From auto, refrigerator, and mobile handset makers to real estate firms, companies are tying up with banks to dole out attractive finance schemes and discounts to make buying more affordable.
The Rs 30,000-crore consumer durables market is expected to rake in more money this summer on the back of rising mercury levels.
Samsung Electronics and Motorola are gearing up to launch handsets based on Google's Android operating system in India.
Airtel starts 4G trial in Mumbai; partners Flipkart, Samsung.
Cashing in on the interest generated in the three-dimensional world by films like Avatar, consumer electronics companies like Samsung, LG, Sony and Panasonic are gearing up to cajole Indian consumers to buy a 3D TV set
As 4G internet completes coverage of the entire country, rural markets have become the primary generator of sales.
Samsung announced a global recall of the device after reports that the handset can explode while charging
Despite flooding the market with energy efficient and innovative products to lure consumers, the unprecedented increase in steel prices have forced the companies to pass on the burden to customer, who is already shelling out more for essential commodities. Samsung India Deputy MD R Zutshi told PTI that based on the input cost pressure linked with the hike in steel prices the company has already increased the prices of refrigerators by 2-3 per cent in March.
The battle for subscribers in the direct-to-home (DTH) market is hotting up with Reliance Communications (RCom) close to finalising a bulk deal with the country's leading TV manufacturers -- LG Electronics, Samsung India and Sanyo -- which will be offered to customers at a hefty discount bundled with a DTH package.
The Korean major, as part of its rural push, has begun an "attack district" project with focus on 80 key districts to increase sales of its TVs, refrigerators and washing machines
Electronics major Samsung India will invest $100 million in four years at its new manufacturing facility at Sriperumbudur near Chennai, a top company official said.
The company might look to reduce workforce in its mobile phone division.
With considerable enhanced product line up and expansion of distribution tie-ups, Samsung India is eyeing a market share of 20 per cent in printer category this year, company deputy managing director Ravinder Zutshi said on Monday.
Samsung India, which claims to be number two in India, is planning to get into Blackberry's shoes. The company is expected to officially announce the launch of two handsets, one a touchscreen and another slider phone, in the business phone segment.
Chinese handset maker Xiaomi overtook Samsung to become the top player in the Indian smartphone market in the December quarter, ending the Korean company's 6-year dominance, reports by Canalys and Counterpoint Research said.
The company plans to bring more 4G-enabled devices in near future in a lower price range.
Samsung has been facing competition from local mobile handset makers like Micromax, Lava and Karbonn but it has maintained its lead in smartphones.
When it comes to branding exercises, almost everything comes with an expiry date. And celebrity endorsement is no different. This is probably a reason why we see celebrity endorsers being dropped or changed by brands on a regular basis. But does a time come, when brands feel that they can do away with the idea of having any brand ambassador? It certainly seems so in the case of a few brands.
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