Online play is a priority now -- so far unthinkable in a business that's all about a meaningful interface with kirana stores.
The 4G service may use Reliance Retail, with a surging customer base, as the launch pad
Credit Suisse said if the deal fructifies, then this will bring together the largest offline and online retailers in India.
The company wants to compete against international majors in Sunil Mittal bastion.
Reliance Retail and Bharti Enterprises are understood to be in talks to buy India assets of the world's second largest retailer Carrefour that has decided to exit the country by closing its five stores.
While most others have not been able to replicate the WeChat model successfully, experts expect Jio to be able to score on its 300 million plus new mobile phone users.
The division of the Reliance empire has helped fuel the upward rally in Reliance's market value as shareholders' wealth surged 100 per cent within a year of the demerger, while net profits doubled in two years.
The Reliance group is planning to buy the plastics business of a well-known company in Pakistan for about $300 million, industry sources said on Monday.
Cash-&-carry chains claim of the products they sell 85-90% is local.
Cash-and-carry stores try tricks, from playing Bollywood music to customising orders, to retain customers.
Retailers present in India are in talks with Carrefour to buy its assets piecemeal, rather than the whole business.