There are many who see a potential drop in interest by brands this year given that election news tends to cut into sports viewership.
When brands look at cricket, India's male cricketers are an obvious choice.
Nearly half of the World Cup squad has been picked up by IPL franchises, and not all went for the base price.
The third highest paid endorser after Virat Kohli and MS Dhoni, Sindhu is the highest paid among woman athletes and non-cricket sportspersons in the country, says Urvi Malvania.
© 2026 Rediff.com - Investor Information - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances