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Rahul Da Cunha

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Hamara Bajaj Kindled Pride in Being Indian

In 1989 when Bajaj came out with their legendary and elegant Hamara Bajaj campaign, that looked more at apna India, rather than the scooter, and at all hues of scootered Indians, it drew millions......

My uncle, Gerson da Cunha

Adman Rahul da Cunha fondly remembers his uncle, who passed into the ages on January 7. Illustration: Dominic Xavier/Rediff.com The multi-talented Gerson da Cunha, 92, passed away in Mumbai......

Activists take to 'Gandhigiri' to fight for Mumbai's open spaces

'If enough of us take up the issue with their elected representatives, politicians will get the message.'   Image: School children hug trees in a bid to prevent the municipal corporation from......

Vote: Will you buy Amul Girl merchandise?

Even in her 50s, the Amul Girl has far greater clout than any brand ambassador in India. And India's largest dairy organisation may soon cash in on that. Sohini Das reports. As the country's......

Copycats come under Amul fire

A well-known tag will help the brand crack down on those riding on its nameThere is little that one does not know about Amul. Its co-operative traditions, mass appeal and of course, the punchy......

Amul: Amazing story of India's most successful brand

Creation of the Amul brand and its famous mascot gave a rural revolution a durable competitive edge. The tubby little moppet in the familiar polka-dotted dress is not just the Amul Butter mascot.......

Amul: Amazing story of India's most successful brand

Creation of the Amul brand and its famous mascot gave a rural revolution a durable competitive edge. The tubby little moppet in the familiar polka-dotted dress is not just the Amul Butter mascot.......

Amul girl far cuter than Amul boy: DaCunha

Would an Amul boy have outwitted the cute girl in polka dotted dress and with a blue hair bun? Never, say her creators. "The Amul girl is far cuter than an Amul boy. "She has far greater......

'Yash Chopra said, "Tumne haste, haste, sub kuch keh diya"'

'The new Indian cinema has still not found its voice and identity. It's trapped under the deadwood weight of Bollywood and popular Indian cinema.' IMAGE: Rahul Bose as Agastya Sen in English......

PIX: Neha Dhupia, Shazahn Padamsee at a cafe launch

Bollywood stars made their way to Churchgate, in south Mumbai, to attend the launch of Salt Water Cafe. Neha Dhupia, who attended Mandira Bedi's store launch on the same day, poses for pictures.......

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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