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Neeraj Chopra: Next Brand Superstar

The man with the golden arm could surpass some, if not all, top cricketers -- the demigods who stand well above athletes from other disciplines in India, reports Ritwik Sharma. IMAGE: Neeraj......

A year of living and working in the shadow of Covid-19 pandemic

There is no one way to describe the 12 months that have gone by since India reported its first Covid-positive case on January 30, 2020. Illustration: Dominic Xavier/Rediff.com A year when life......

Wanted! Some sports giants on the Sensex

By 2020, we should have some 10 listed sports companies, with one or two big enough to be on the Sensex A thought came to mind while watching the volleyball gold medal match between Brazil and......

Should Dhoni Have Done This Ad?

It is a pity that he does not take his youth influencer role more seriously and align his brand endorsements more responsibly, notes Kanika Datta. IMAGE: Mahendra Singh Dhoni in a Lays ad.......

Can P T Usha Fix The IOA?

Ms Usha may soon discover that winning four gold medals at the Asian Games and qualifying for the Los Angeles Olympics is a walk in the park compared with the challenges of stabilising governance......

'A phenomenal year for Indian badminton'

'They want us to win in every match, like in cricket.''It's so tough to play every tournament and win.' IMAGE: Satwiksairaj Rankiredy and Chirag Shetty during a practice session at the Goregaon......

Why this Actor became a Sportscaster

IMAGE: Arpit Sharma hosted Sports Extraa during the Tokyo Olympics 2020 for Sony Sports. Photograph: Kind courtesy Arpit Sharma/Instagram Arpit Sharma is now a familiar face on the Sony......

Olympics: Athletes split time between work and sport

'There is more to life than sport and anything can happen in sport, so you need something to fall back on' IMAGE: Jose Maria Larocca of Argentina is one of the most influential oil traders in the......

Rediff News

Professional Badminton League

News for Professional Badminton League

Neeraj Chopra: Next Brand Superstar

A year of living and working in the shadow of Covid-19 pandemic

Wanted! Some sports giants on the Sensex

Should Dhoni Have Done This Ad?

Can P T Usha Fix The IOA?

'A phenomenal year for Indian badminton'

Why this Actor became a Sportscaster

Olympics: Athletes split time between work and sport

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