Losers included Bharti Airtel, SBI, Wipro, Vedanta, Maruti Suzuki, ICICI Bank, Axis Bank and Reliance Industries, falling up to 2.18 per cent.
BSE FMCG and PSU indices gained by almost 1 per cent each.
Markets have opened on a flat note with a negative bias tracking subdued global cues. The Sensex has shed 17 points to open at 17,367 and the Nifty is down 3 points at 5,251.
Markets recovered from the day lows to end higher on Thursday, following the expiry of August derivative contracts, led by financial and FMCG shares.
Major gainers in the Sensex pack were Hero Motocorp, which rallied 7.01 per cent, followed by Bharti Airtel (6.69 per cent), Yes Bank (5.30 per cent), Adani Ports (4.90 per cent), Tata Steel (3.75 per cent) and Bajaj Auto (3.70 per cent).
Markets ended in the red after a lacklustre session of trade, owing to soft cues from global peers. The Sensex after touching a high of 17,912, slipped back into the red and ended at 17,847 - down 38 points. Nifty ended down eight points at 5,413.
The 30-share Sensex ended down by 59 points at 27,027 and the 50-share Nifty slipped 7 points at 8,087.
Kotak Bank was the biggest loser in the Sensex pack, falling 3.71 per cent, followed by RIL, HDFC Bank, Bajaj Finance, PowerGrid, IndusInd Bank, Asian Paints, HDFC and ITC.
TCS and Infosys were the top losers in the Sensex pack, falling up to 3.39 per cent.
Tata Motors was the top Sensex loser, down nearly 4%
The rally was led by IT stocks, with TCS and Infosys rising up to 5 per cent. Yes Bank, on the other hand, was the biggest loser on both the bourses, cracking nearly 12 per cent
On a net basis, foreign portfolio investors bought Rs 446 crore worth of domestic stocks on Thursday and domestic institutional investors (DIIs) were net buyers to the tune of Rs 49.68 crore, provisional data available with BSE suggested.
The market breadth was positive on BSE with 1,525 gainers and 1,164 losers.
Overall market breadth remains positive
This is the ninth consecutive month that the manufacturing PMI remained above the 50-point-mark.
BSE Capital Goods and Auto indices surged by almost 2%.
Sensex ends 134.91 pts down at 28,709.87; Nifty falls 44.70 pts at 8,712.05.
The overall breadth was negative as 1,658 stocks declined while 1,048 stocks advanced.
The overall market breadth was positive as 1,440 stocks advanced against 1,270 declining ones, out of 2,846 stocks traded on the BSE.
Other gainers included Kotak Bank, HCL Tech, ONGC, Asian Paints, Vedanta, HDFC Bank, Bajaj Finance, Maruti and TCS, gaining up to 1.41 per cent. Sun Pharma was the top loser, cracking 8.58 per cent.
In the Sensex pack, other gainers were Bajaj Finance, Bharti Airtel, Tata Motors, Hero MotoCorp, HUL, Asian Paints, HDFC duo and ONGC -- gaining as much as 2.87 per cent.
The overall breadth ended weak with 1,566 losers and 1,560 gainers on the BSE.
The overall breadth was positive as 1,712 stocks advanced while 1,100 stocks declined.
The overall breadth was neutral as 1,446 stocks advanced while 1,344 stocks declined.
The Sensex ended lower by 63 points at 17,059 and the 50-share Nifty shed 16 points to close at 5,179 levels.
The overall breadth was positive as 1,758 stocks advanced while 1,136 stocks declined.
The overall breadth was negative with 1,867 stocks declined and 1,004 advanced.
Overnight, the Dow Jones industrial average rose 0.4% to 13,253 and the Standard & Poor's 500 Index advanced 0.6% to 1,403 at close.
The biggest losers in the Sensex pack were Vedanta, Tata Steel, M&M, Tata Motors, Maruti, Hero MotoCorp, PowerGrid, Bharti Airtel, SBI and Coal India -- falling up to 4.48 per cent.
The overall market breadth was negative as 1,844 stocks declined against 986 advancing ones, on the BSE.
RIL jumps 5.7% toclose at three month high level
Markets continue to trade on a strong note in the late morning deals on the back of positive global cues and buying visible in the banking and capital goods stocks ahead of the Reserve Bank of India's (RBI) policy review which is due on Tuesday.
Realty stocks ended firm on expectations that the central bank will start cutting interest rates in the coming months to prop up slowing economy.
The Sensex dropped 207 points to end at 17,362. The Nifty ended down 68 points to 5,221.
The NSE Nifty gained 77.85 points, or 0.71 per cent, to finish at 11,008.30. Intra-day, it shuttled between 10,821.55 and 11,035.65.