German automotive giant Volkswagen (VW) has said it will focus on the premium sedan/sport utility vehicle (SUV) segment and avoid the mass hatchback segment. "Customers don't expect anything less than a premium product from VW. "Customers expect a certain level of quality and driving dynamics. We have to stay true to that DNA. "The day we go mass, customers will reject us," says Ashish Gupta, brand director, VW India.
Czech automaker Skoda on Monday forayed into the midsize SUV segment in India with the launch of its new offering Kushaq, priced between Rs 10.5 lakh and Rs 17.6 lakh (ex showroom Delhi).
Czech automaker Skoda on Thursday globally unveiled its all new SUV Kushaq which would take on the likes of Hyundai Creta and Kia Seltos in the fastest growing mid-sized SUV segment in the domestic market. The model is the first production car as part of the company's India 2.0 project. Under the lead responsibility of Skoda Auto, Volkswagen Group is investing 1 billion euros in its model campaign in the Indian subcontinent to strengthen its presence.
Amid a rush of sport utility vehicle sales, Volkswagen is betting on its premium mid-sized sedan - the Virtus - to gain market share in India. The Volkswagen Virtus is the second product under the India 2.0 project being developed on the MQB-A0 IN platform, with up to 95 per cent localisation levels. In February, the company registered an 84 per cent year-on-year growth in sales, primarily driving on the Taigun it launched last year.
Stylish, sleek, a coupe-like sedan with generous amount of space is what the Slavia is all about.
VW was to invest Rs 1,000 cr, now sceptical about cost advantage
The current Octavia, known as the Laura here, is getting a little long in the tooth so it's right on time, this new model.
Volkswagen's new SUV is set to lock horns with half a dozen rivals, says Pavan Lall.
Under its India 2.0 plan, the Volkswagen group will develop and manufacture cars to meet the requirements of the region.
'Approach people with respect, mindful that they know their job better than you do, and that you're not superior to them just because you may be better educated or their boss.' Skoda Auto VW India MD Gurpratap S Boparai cites his management credo to Pavan Lall.
Quality-wise, and on the fun-to-drive scale, the T-Roc is in a league of its own, notes Pavan Lall.
There are a whopping 10 sedans slated for a launch in India this year. Rajesh Karkera/Rediff.com gives the lowdown.
With a presence in the value segment, better service quality, and lower ownership cost, Skoda India's director of sales and marketing Zac Hollis aims to make important changes. He tells Arindam Majumder how he plans to make India the company's fifth-largest market by 2023.
The Tiguan will appeal to people who don't like big, brawny SUVs with immense road presence.
From Maruti to Honda, every big manufacturer has lined up launches in the domestic market.
The Audi TT is a stunning package which provides plenty of thrills.
Audi would have high hopes from the new coupe.
The new Audi TT is a fabulous coupe with much more comfortable ride quality and razor sharp handling.
It is as different as chalk and cheese when you step inside the cabin of all these cars.
The third-generation model is the most flamboyant Superb that Skoda has ever pulled off
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