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Maarten Geraets

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  • Business

Maggi Noodles: Reclaiming faith in an instant

  A new Maggi advertisement harps on nostalgia, loss and the joy of rediscovery as a middle-aged man tries to impress his wife with his cooking skills Since making a comeback in the market......

Nestle GM races to launch Maggi by Nov 15

  Maarten Geraets, general manager, foods, Nestlé India, is the man of the moment for the Swiss multinational in ensuring a smooth relaunch of Maggi instant noodles by November 15. On......

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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