Unlike KBC-3, where Airtel, MTNL and BSNL were exclusive telecom partners, this time around, the channel is going non-exclusive. The channel is in the process of getting on board almost every telecom service provider, which means that participants need not just call from an Airtel or MTNL/BSNL number.
Confronted with declining viewership of its much-touted quiz show Kaun Banega Crorepati, Star Plus has found a new way to bring in viewers.
Fox Production will debut on Star Plus with a musical to fill the gap left by SRK.
While TAM ratings indicate the popularity of the show has taken a hit, host Shah Rukh still loves the show. He explains why.
Early results show that Star's hot property has seen its all-India rating slip from 2.7 on Day 1 to 1.8 on Day 3, according to aMap, which measures all-India audience ratings covering more than 1 lakh towns.
Shah Rukh Khan's second contestant talks about the megastar's generosity.
Prem Panicker gives the first episode of the show a thumbs up.
Prasenjit Sarkar will be the first contestant on Shah Rukh's KBC.
Would you like to sit on KBC's hot chair without having to answer any questions?
Only 30-minute advertising spots remain to be sold on Star India's Kaun Banega Crorepati, which will be anchored by actor Shah Rukh Khan.
The channel invested in formal research into viewing habits and preferences
More than a million Indians phone in to sit on the hot-seat of KBC III.
The soap operas of Ekta Kapoor and Ravi Chopra are likely to be axed to make way for Kaun Banega Crorepati-III because Star Plus intends to reserve the one-hour primetime slot for the show that will be anchored by Shahrukh Khan.
He denied that the Congress offered him a Rajya Sabha seat.
The actor talks about his new avatar as host of KBC.
The actor talks about his new avatar as host of KBC.
Star TV has signed up SRK for more than double of Amitabh's fee.
The hugely popular show, characterised by Bachchan's baritone and personality, was in its second season when it had to be cut short due to the star's sudden illness.
The hugely popular show, characterised by Bachchan's baritone and personality, was in its second season when it had to be cut short due to the star's sudden illness.
Some ex-MLAs from Punjab, too, had received similar threats from these numbers. The callers spoke to them in Mumbai accent and in Punjabi, the IGP said.
What's keeping Bollywood busy these days?
Amitabh Bachchan talks to Subhash K Jha on his birthday.
The EU-India partnership is poised for a quantum leap.
Sukanya Verma recaps everything we learned this year in showbiz.
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