India Test regulars like Cheteswar Pujara and Ishant Sharma have also thrown their hat into the ring with base prices of Rs 50 and Rs 75 lakh respectively.
Godrej and Big Bazaar have stood out in the consumer goods and service spaces by acing the challenge of aligning innovation with outcome.
With the festive season underway, retailers in the online and the offline world need to prepare well to offer the best deals to consumers and earn trust.