Nations have to compete just like corporations, he says highlighting the need to brand and promote quality products and services.
IDG Ventures India on Thursday announced that Kiran Karnik, former president of National Association of Software and Service Companies (Nasscom) and a recipient of the Padma Shri has joined the company, on their global advisory board. IDG Ventures India's advisory board includes icons like N Balasubramanian, K B Chandrashekar, Arjun Malhotra, Sridhar Mitta, Jagdish Sheth and V Sumantran. Kiran Karnik was president of Nasscom till January 2008.
To remain relevant, companies need to move from product and segment centric marketing to customer centric marketing was the message from marketing consultant and professor Jagdish Sheth.
A large part of the drop in life expectancy is due to increased mergers and acquisitions
Brand India should have more ambassadors. They should be people and opinion makers like the CEOs of top companies.
Young people have an abundance of choice today. Yet finding purpose is an altogether different challenge for them.