News for '-interest-and-desire'

Liking obscene post not an offence under IT Act: Court

Liking obscene post not an offence under IT Act: Court

Rediff.com21 Apr 2025

The Allahabad High Court has ruled that simply liking a social media post does not constitute publishing obscene material under Section 67 of the Information Technology Act. The court quashed criminal proceedings against a man who was accused of liking a post that led to a gathering of people. The court found that the man had merely liked a message and no offensive content was found on his social media accounts.

Au revoir, brands?

Au revoir, brands?

Rediff.com1 Aug 2019

The current focus on data to measure marketing success could herald the end of an era -- or the beginning of a hype cycle, says Ajit Balakrishnan.

Advertising: Another turn of the wheel due?

Advertising: Another turn of the wheel due?

Rediff.com24 Feb 2018

The world awaits a creative breakthrough for mobile phone ads, says Ajit Balakrishnan.