Top Ramen tested positive for lead in samples taken from Daman.
According to analysts, winning back consumers' trust in instant noodles won't be easy for any player.
ITC on Monday said it is conducting more tests on its products at accredited labs across India.
ITC, Chaudhary Group are among companies launching variants and stepping up ad campaigns.
Other noodle, pasta brands in scanner after Maggi.
The road ahead is not expected to be easy for one of India's best-loved brands.
ITC's noodle brand has been caught in the Maggi crossfire.
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