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Amul, Cadbury, Google most 'meaningful' brands

Eight of the top 10 are food and technology brands; Tata, Unilever and Airtel drop off the listIndian consumers are more attached to their brands than their global counterparts and its food and......

Brands outsource ideation to India for their global campaigns

For the last few years, Italian confectionery major Perfetti van Melle has been adapting its Indian campaigns for brands like Alpenliebe and Big Babol for the European market. Pond’s and......

Advertisers find money for Twenty20 championship

One-day cricket has got a taste of its medicine. Twenty20 cricket has taken advertisers away from it, just like it took them away from Test matches several years ago. Sports broadcaster ESPN India......

TAM domination threatened as govt eyes aMap tie-u

In a move that will challenge the domination of television viewership rating company TAM (Television Audience Measurement), Prasar Bharati is planning to tie up with rival online rating agency aMap......

Madison to pick majority stake in Sunny's PMG

Media and advertising agency Madison will acquire a majority stake in cricket's "little master" Sunil Gavaskar's sports management company, Professional Management Group. An announcement to this......

What worked for KBC 11

'Bachchan is thoroughly enjoying himself.'Viveat Susan Pinto reports. A cook, a civil services aspirant and a railway engineer, all have one thing in common: They are all crorepatis, their names......

'Deepika is a good looking girl. But no acting talent'

'I don’t know how they dared to send Krrish for a National Award. It was a horrible film!' 'Films like Dabangg and Bang Bang are trash films.' 'Goliyon Ki Rasleela: Ram Leela was so bad;......

What is Superleague Formula?

A new motor racing series combining fast cars and football could bring in extra millions for clubs like AC Milan and Barcelona if it kicks off as planned next year. 'Superleague Formula'......

Sponsors stick with Zidane despite head-butt

The main sponsors of soccer icon Zinedine Zidane rallied around the retiring France football captain on Tuesday despite his dismissal for head-butting an opponent in the closing stages of Sunday's......

Readers on where India has gone wrong

Sumit Bhatia:I firmly believe that Saurav and Wright have been instrumental in "making" this Indian team such that people now expect it to win all the time it goes out to play rather than making......

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