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While both politicians tweeted about a slew of issues, they focused less on developmental issues related to the rural poor -- with Modi devoting a mere three per cent and Gandhi five per cent of his tweets to development, Abhijit Mazumdar, an assistant professor at Park University in Missouri said.
The top five most mentioned Twitter accounts in tweets as on Thursday were those of Narendra Modi (@narendramodi) with 16,395 tweets, followed by @BJP4India (BJP's verified Twitter account) with 11,875, @RahulGandhi with 5,398, @INCIndia with 4,202 and @AmitShah with 3,496.
'Prior to the elections, there were many direct attacks on rivals on the social media, but post election, he has taken a more 'benevolent leader' style of tweeting, by sticking to largely non-controversial topics and positive tweets.' 'He generally avoids topics that have the potential of becoming argumentative flashpoints.'