News for '-eicher-motors-md'

Royal Enfield eyes Europe, US as debut markets for electric bike C6

Royal Enfield eyes Europe, US as debut markets for electric bike C6

Rediff.com6 Nov 2024

Royal Enfield is planning to introduce its electric bike initially in developed markets such as Europe and the US where it anticipates better traction for the premium product, a top company executive said on Tuesday. Royal Enfield, a division of Eicher Motors, forayed into electric bike space on Monday with the unveiling of its first model under the all-new Flying Flea brand.

Bitten by the Bullet

Bitten by the Bullet

Rediff.com2 Feb 2016

For an increasing number of bike enthusiasts, the Royal Enfield is becoming a way of life